충북연구원

요약 ······································································································································ ⅰ

제1장 서론

1. 연구 배경 및 목적 ························································································ 3

2. 연구 범위 및 방법 ························································································ 5

3. 연구 흐름도 ·································································································· 7

제2장 정책 및 선행 연구사례

1. 금강수계관리기금 운용 현황 ······································································ 11

2. 금강수계관리기금 운용 성과 ········································································ 20

3. 사회적마케팅 환경분야 적용 고찰 ································································ 37

제3장 상수원관리지역 수질관리를 위한 주민지원사업 인식조사

1. 개요 ··········································································································· 71

2. 설문조사 결과 ··························································································· 72

3. 심층면접조사 결과 ···················································································· 90

4. 종합 ········································································································· 107

제4장 금강수계관리기금 주민참여 증대방안

1. 사회적마케팅을 통한 주민 인식개선 및 참여 유도방안 ······························· 115

2. 주민지원사업 제도개선방안 ········································································ 126

제5장 결론 및 정책 제언

1. 결론 ········································································································· 143

2. 정책 제언 ································································································· 144

참고문헌 ···························································································································· 147

부록 ··································································································································· 151